Mar 27, 2007
4GB M2 Card Gives Mobile Handsets the Capacity
To Become the Device of Choice For Music, Photos and Video
, Mar. 27, 2007
- SanDisk® Corporation (NASDAQ: SNDK) today expanded its
Memory Stick Micro
(M2) line by introducing a 4-gigabyte (GB)1 card. With the capacity to hold up to 1,000 songs, 2,000 high-resolution photos or 20 hours of MPEG4 video2, the 4GB M2 is compatible with Sony Ericsson's latest generation of slim line, multimedia mobile handsets such as the Cyber-shot
series. SanDisk announced the 4GB M2 at CTIA Wireless 2007, where the company is exhibiting its mobile products in Booth #603 at the Orange County Convention Center.
"This new card, and other SanDisk cards for mobile phones such as our 4GB microSD™ High Capacity (SDHC™), are reshaping the wireless landscape," said Norm Frentz, director of marketing for SanDisk's mobile consumer solutions division. "This is the threshold at which mobile phones provide enough capacity to become the user's all-in-one portable music player, camcorder, photo album and video player."
The SanDisk M2 card line is designed for use with mobile handsets that have an M2 slot. By using an optional Memory Stick PRO Duo™ adapter, M2 cards are fully backwards compatible with all digital cameras and hand-held game players that have a Memory Stick slot.
The M2 format was co-developed by SanDisk and Sony Corporation to
meet the growing storage needs of highly compact, multimedia mobile phones.
M2 measures 0.59" long x 0.49" wide x 0.05" high, or 15mm x 12.5mm x 1.2mm, making it the second smallest flash memory media in the world, behind the microSD format, which SanDisk pioneered.
The 4GB M2 card will ship to OEMs in May, and will be available in retail stores later in the year. Pricing is not yet determined.
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.
1 gigabyte (GB) = 1 billion bytes, 1 megabyte (MB) = 1 million bytes
2 Approximations based on 4-minute songs at 128 kbps MP3 (music), 1-minute clips at 384kbps (video), and 1-megabyte JPEG images from a 2-megapixel camera (photos). Actual numbers may vary.
SanDisk's product and executive images can be downloaded from
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD and SDHC are trademarks. Memory Stick PRO Duo and Memory Stick micro are trademarks of Sony Corporation. All brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, pricing, customer acceptance and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, and the other risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.